Monarch Grand Re-opening Benefit



Headquartered in St. Louis, MO, the mission of the National Children’s Cancer Society is to improve the quality of life for children diagnosed with cancer and their families worldwide. The organization serves as a financial, emotional, educational and medical resource for those in need at every stage of illness and recovery. In the U.S., the N.C.C.S. eases the financial burden that accompanies pediatric cancer, gives crucial support to parents and patients, and addresses the challenges of survivorship through its “Beyond the Cure” program.

Monarch, the award-winning restaurant in the heart of downtown Maplewood and creation of local food stars Aaron Teitelbaum and Jeff Orbin, had recently completed its transformation into a southern-inspired bistro and bar. To celebrate Monarch’s grand re-opening, a sneak-peek fundraiser to benefit the National Children’s Cancer Society (N.C.C.S.) was held on Saturday, July 31, 2010 from 6 p.m. to 9 p.m.

Young professionals, “movers and shakers,” business executives, philanthropists, and community volunteers in the St. Louis area

Raise money to benefit the Beyond the Cure scholarship fund and specifically the Engelhardt Family Foundation matching grant in honor of Laura W. Bush
Attract a younger, more diverse crowd to a N.C.C.S. donor event
Gain media attention for the organization and its upcoming “International Humanitarian Awards” dinner

Schumacher Creative developed all press materials, media alerts and media packets for the event, as well as the invitation and VIP list. The firm also pitched the event to appropriated media outlets and handled all pre-event, on-site and post-event media-relations efforts.

More than 150 people attended the event, raising more than $20,000 to fund scholarships for the organization. The public relations plan resulted in ten placements in broadcast, print and on-line media outlets including: St. Louis Post Dispatch, St. Louis Business Journal St. Louis Magazine St. Louis Seasons Magazine, KSDK (10 p.m. and 5 p.m. newscasts), Alive Magazine, Daily Sauce (blog – two separate placements), Berger’s Beat (blog) Ladue News, and Blacktie Missouri.